Why Dad Built AI Exists
I'm Marcelo. I'm 43, a dad of two daughters, and I've spent 23 years in financial services.
For most of my career, I watched technology reshape the industry from the inside. Then AI showed up — and for the first time, the tools that used to require an entire team were sitting on my phone.
So I made a decision: instead of watching from the sidelines, I'm going to build a real business with AI — in public. The wins, the mistakes, all of it.
That's why this website exists. And that's why these channels exist.
No fake gurus. No rented Lamborghinis. No "I made $100K in 30 days" nonsense. Just a regular dad with discipline, documenting every step — the revenue, the failures, the lessons — so other dads can build alongside me instead of starting from zero.
Everything here fuels one mission: provide for my kids — and prove that a dad with discipline and the right tools can build something real, at any age.
Why YouTube
The full build, documented — long-form videos on the business, the numbers, and the lessons.
Why TikTok & Instagram
Daily clips from the build — the quick wins, the hard lessons, the behind-the-scenes.
Why X & Threads
Raw build notes — what I'm thinking, what I'm trying, what broke today.
Why Facebook
The community home base — daily updates and real discussion with dads building too.